22 Tips: How to Market and Sell Your Book

Launching your book can be a complicated process. There are a lot of factors that you need to consider before you dive into marketing it. To sell your book, you need to identify the market and set a price. Then lastly, find how you will promote this book to the readers.

With the help of the following 22 tips, you can market and sell your book in 2 minutes.

Word of mouth recommendation:

When your book is well known and has strong credibility, this type of marketing helps you to sell your book. It is a highly credible and free resource that can make your book viral. It will amplify your effort to create a buzz around it.

Identify your audience.

Figure out where your audience is and how they like to consume their media. When you know these things, you can advertise your books to them and sell your book. If you know what audience you are catering to, it will make targeting them a lot easier.

Establish a budget.

Set a budget for promotion. Don't go in and spend all your money but be able to distinguish viable and reliable advertisement sources. Invest your money in purchasing ad spaces but only on relevant sites where you can find an audience. When you have a budget set, it helps you promote and sell your book accordingly.

Create a marketing plan:

This step is crucial. You should not skip this step. Devise a plan to maintain your book promotion strategies. Figure out the marketing tactics that you will be using. Moreover, find out how you will measure this goal.

Get creative:

Be creative and use your book theme location period for marketing purposes. Connect your marketing strategies to your book. It can be anything from your character's hobby to occupation lifestyle etc. These are some of the exciting points for developing promotional strategies. Find companies that would like to collaborate with you in this joint marketing venture.

Tell your story:

When you write your author bio, format it and write it that it moves your reader. Keep it short but eye-catching. As well as, you can add quotes from the book into the paragraphs to make it memorable. It will also help your readers resonate with you.

Keep the curiosity alive:

Another way of marketing your book, be it new or old, is to make your readers curious. You can use social media to your advantage. Post little snippets before the launch. It will get the reader excited to read the book.

Build your email list.

Create an email list and make your friends and family and others subscribe to it. Promote it to other people and make it worth their time by providing unique content. You can also use your email list to create hype around your book and get everyone excited about it.

Create a press release.

A decent press release will incorporate the data required for a journalist or blogger to comprehend the value of your story. Ensure it's reasonable what you are reporting. Tell the audience why they should care. And lastly, where they can get more data assuming they're interested.

Get media savvy.

Form a relationship with the local media like radio, newspaper, TV, etc. find ways with which you can attract the attention of the journalists. It will make your book popular among the crowd—besides, pitch article blogs, podcasts, and interviews to engage the viewers. If you don't want to write blogs, many ghostwriters for hire can do it on your behalf.

Create a book trailer:

Make a book trailer that would show your creativity, humor, and personality. Incorporate the message of the entire book in it. Tell your audience what they should be expecting. It can be an original or an edit but give your audience an idea about what to expect.

Consign' your book.

If you want to sell your books, you can also consider the consignment style. You can reach out to any gift shop, bookstore, gallery, boutique, etc., and ask them to display the book free of cost. If you are a new author, the stores would be hesitant a buy your book. The consignment is a better option because this way, you and the shopkeeper both get to benefit.

Partner up:

There are no winners or losers in the writing industry. When you are an author, your only completion is you. That is why you can partner up with any other author. You can write guest blogs or collaborate with any other illustrator. Use your connections to promote your book to sell more copies.

Sell some 'merch.'

Create some art or shirts that are related to the book. It will allow your fans to be more excited about the launch. It is also an offline method of creating hype and selling your product. A themed merchandise store can help you get people to start talking about your book.

Host Campaigns:

Engage with your readers. Provide them insights into the book or snippet. Provide them with a form of content that would get them to start talking about the book. It is a great way to tease the reader and sell your books at the launch. It is essential for you to hold campaigns, online or offline, to market your book.

Hold giveaway contests:

You can also market the book by holding giveaways. It is a great way to spread the news about your book launch. It will allow help you to gain a larger audience and would create awareness about you and your book.

Promote on websites:

There are numerous sites out there that promote books after they are launched. Make a rundown of sites that will want to publicize your book. By getting featured on the site, you will be able to get an enormous crowd without much effort.

Social media marketing:

social media marketing is a cost-effective and practical way to promote your book. Social media platforms can be a great place to start your promotion. It will help you to meet your audience without much cost. It will also increase your visibility and reach.

Use free websites:

Find a website that you think is the best to promote your book genre. You can publish book teasers on multiple websites. These websites allow you to access them free of cost and promote your book. Also, do a little research and see where your target audience is the most active. Signing up for these websites will help you find interested people to sell your book.

Collaborate with Social media Influencers:

Social media marketing is currently on the rise. These influencers have a solid fan base to help you promote your book to a much larger audience. It will increase your book sales. Not only that, but it will also provide you recognition and increase your subscribers or followers.

Interviews and Podcasts

Don't let it go if you get a chance to do an interview or podcast. Although this can seem like a chore for you, it is an excellent opportunity to increase your visibility. It will allow you to meet new readers.

If no one reaches out first, then don't be afraid to reach out to them yourself. It will give you an excellent opportunity to present your story to the listeners and secure your sales.

Book Clubs

Last but not least., visit local book clubs. It is a gold mine for the new audience because you already know they like to read. Offer to host a meet and greet and give away signed original copies of the book. You can also get your book listed on Facebook groups as well.

Conclusion:

Launching a book is hard, but marketing it is just as challenging. There are a lot of things that you have to consider while marketing. You need to make proper strategies and devise an efficient plan. With these above tips, you can sell your books to a greater audience. Your little effort in promoting your book will help you sell twice as many copies.